We build it. We run it. You just show up.

A website that takes the booking, a text back for every call you miss, and Google reviews that climb without you asking. Live in 7 days. Run by us every month after.

For plumbers, salons, med spas, and every business that depends on the phone ringing

Get started  →

or email Austin to set up a call

No contract. No setup fee. $279 a month, flat.

For plumbers, salons, med spas, and every business that depends on the phone ringing
scroll

The missed call

Every call you miss,
handled.

Here is what happens when a customer calls and you can't pick up. A sample, start to finish.

  1. 9:41 AMA customer calls. You're under a sink, so it rings out.
  2. 30 seconds laterYour business texts them back. You didn't touch a thing.
  3. 9:44 AMThey reply, they book, and it lands on your calendar.
  4. Two days laterA review request goes out. Your Google rating climbs.

How it works

Three steps.
Seven days. No surprises.

Your job: answer the phone and do the work. Ours: everything else. The website, the booking calendar, the missed-call texts, the review requests, the follow-ups, the updates, the hosting.

01 Day 1

You get started.

You answer a few quick questions. We pull the rest from your current website or Google listing, so we know exactly what to build.

02 Day 2 onward

We build it. We run it.

We write it, design it, and wire it up: booking calendar, missed-call text-back, review engine, your business line. On a fifteen-minute welcome call you see everything working before it goes public, and we tweak anything you want. Day 7 it goes live. From there we run it every month. You run your business. We run the rest.

03 Day 8 onward A sample month

You watch it
grow.

Every month we send a one-page report. What got booked, what got reviewed, which missed calls got a text back and turned into work. You didn't have to do a thing. That's the point.

Sample report

A sample month. The report lists bookings taken, reviews added, and calls answered, in numbers you can check against your own calendar.

New bookings / month

↑ Month 6
M1 M2 M3 M4 M5 M6
47 new bookings this month

Google reviews

4.8
112 Google reviews
+9 new reviews in the last 30 days

What's included

Ten systems.
One monthly bill.

Everything it takes to get found, get booked, and get reviewed, built as one system and billed as one line. Nothing to buy separately, nothing to stitch together yourself.

Need more than ten?
Just ask.

These ten are the foundation. Every build also includes an assistant that answers customer texts and web chats and books appointments for you, day and night, and we can add the smaller automations your business runs on. Tell us what you need.

All ten, one flat $279 a month. No upgrades to buy to get what is on this page.

See it work

One plumber's Tuesday,
told in the same phone.

The missed call was one moment. Here are the other nine systems as one working day, in clock order. Every screen is a sample, the customer is Jordan M., and the owner is on jobs from seven to five. Pick a system, or let it run.

Pricing

One product.
One price.

No tiers, nothing on this page held back for a higher plan. Everyone gets the same complete system. The build is included, and you pay one flat monthly price for as long as it keeps working for you.

The Blackwell System

279

a month, flat

Build
Included
Setup fee
None
Contract
None. Cancel any month.
Live in
7 days
Upkeep and changes
Included, up to four changes a month
Everything on this page
Included from day one
Get started  →

or email Austin to set up a call

Most agencies hide pricing because their offer can't survive being looked at in daylight. We put ours on the homepage because it can.

The options

Four ways to get this done.
Only one is fast, flat, and run for you.

Blackwell Recommended
Do it yourself
Agency
Freelancer
Price
$279/mo, build included
Cheap tools, but all your time
$2,000–$5,000+ to build, then a monthly retainer
$1,500–$5,000 one time
Time to live
7 days
Weeks of learning
Weeks to months
Weeks
Who runs it
We build it and run it
You run everything
They run it
Nobody runs it after. You maintain it.
Contract
No contract
None
Usually required
None
Blackwell Recommended
Price
$279/mo, build included
Time to live
7 days
Who runs it
We build it and run it
Contract
No contract
Do it yourself
Price
Cheap tools, all your time
Time to live
Weeks of learning
Who runs it
You run everything
Contract
None
Agency
Price
$2k–$5k+ to build, then a retainer
Time to live
Weeks to months
Who runs it
They run it
Contract
Usually required
Freelancer
Price
$1,500–$5,000 one time
Time to live
Weeks
Who runs it
Nobody. You maintain it.
Contract
None

For most of the businesses we serve, one job or one new regular is worth more than $279. One extra booking a month and the system has paid for itself.

Who we work with

Built for service businesses that depend on the phone ringing.

If people book you, call you, or read your Google reviews before they hire you, this was built for you.

Med Spas•Hair Salons•Nail Studios•Plumbers•Electricians•HVAC•Roofers•Landscapers•Handymen•Painters•Movers•Dog Groomers•Auto Shops•Pressure Washing•Pest Control•General Contractors•Barbers•Tattoo Studios•Personal Trainers•Cleaners•Dentists•Window Repair•Pool Install•Massage Therapists• Med Spas•Hair Salons•Nail Studios•Plumbers•Electricians•HVAC•Roofers•Landscapers•Handymen•Painters•Movers•Dog Groomers•Auto Shops•Pressure Washing•Pest Control•General Contractors•Barbers•Tattoo Studios•Personal Trainers•Cleaners•Dentists•Window Repair•Pool Install•Massage Therapists•
Austin Lewis, founder of Blackwell Systems

Why Blackwell exists

Small businesses get treated like an afterthought.
Blackwell exists to fix that.

Let me introduce myself. I'm Austin Lewis. I spent ten years as an executive in digital marketing, and the whole time I watched friends who run small businesses get sold $5,000 websites that didn't work, locked into year-long contracts with agencies that ghosted them, and charged extra for every small change.

At the same time, agencies were charging big companies thousands a month for the tools and the attention a small shop never even gets offered. That never sat right with me. I don't think the best tools should belong to whoever can afford the biggest retainer. The plumber, the groomer, the diner on the corner are what a town actually runs on, and they deserve the same shot as the chains.

So I built Blackwell to even that out. A small business needs the same things a big one does: a real site, a booking system, missed-call text-back, a review engine, one inbox. It's just never been packaged this way, at a price a small shop can carry, run by someone who actually answers the phone.

That's Blackwell. One price, one product, one person responsible. If something breaks, you call me. If you need a change, you text me. That's the deal.

Austin Lewis
Founder, Blackwell Systems

Questions

The things everyone asks.

Why not just build a site myself on one of the website builders? +
You can, and the site is the easy part. The hard part is everything after: the booking calendar, the text-back, the review requests, the follow-ups, the updates, the number that texts. That is the part we run, every month, for one flat price, while you do the work you actually get paid for.
Why is it only $279/month? What's the catch? +
No catch. Your site is designed for your business. The systems behind it, booking, text-back, review requests, the inbox, are the same proven setup we run for every customer, so we are not rebuilding them from scratch each time. The build is included, and we make our money on the monthly, for as long as you stay and it keeps working for you. That only works if we keep you happy, which is the point.
What if I want to cancel? +
Cancel any month. No early termination fees, no clawbacks, no quarterly minimum. We'd rather lose a customer who's unhappy than hold them hostage to a contract.
How fast does it start working, and what if it doesn't work for me? +
Missed-call text-back switches on in the first few days, as soon as the carriers clear your business number for texting. Review requests go out from your first completed job. Google usually takes a couple of months to notice a new site, so that part is slower, and nobody honest can promise you a ranking. If it isn't working for you, there's no contract: cancel any month and keep your domain.
Do I have to do anything technical? +
No. You fill out one short form and we build everything. The only thing you'll open is the inbox app on your phone, where your calls, texts, and bookings land, and we set it up with you. No software to learn, no codes to copy, no settings to touch. Your job is to answer the phone and do the work.
Who actually builds my site? Is it a template? +
Blackwell builds it. Every site starts from the same foundation we run for every customer, then gets your services, your photos, your words, and your look. What you see is yours. What runs underneath is proven, which is how a full build fits inside one monthly price.
Do I own the website? +
You own your domain, your content, your customer list, your reviews, and your data, always. The website itself runs on Blackwell's infrastructure, which is what lets us maintain everything for $279 a month. If you ever leave, we hand over your content, you export every lead and conversation, and you keep your domain. We will not hold your business hostage.
What happens on the call? +
We get on a 20-minute Zoom. I answer your questions about your business and what we'd build. If it's a fit, we set up your account on the same call. No follow-up sequence, no "circling back," no chasing you.
How does the AI assistant work? +
Every Blackwell build includes an assistant that answers customer texts and web chats and books appointments around the clock. You choose how it works: full assistant, capture only (it just grabs the lead so you never miss one, then you follow up personally), or off. Your call, set during onboarding.
What if I already have a website? +
We replace it, and nothing you have goes to waste. We pull your photos, services, hours, and reviews from the old site into the new one. On day 7 your domain points to the new site, and you cancel whatever you were paying for the old one.

Ready when
you are.

A few quick questions. Austin reads it the same day and replies with next steps.

Or email austin@blackwellsystems.co. A real person reads every message.