Terms of service

Version 1.0 · Effective September 17, 2026

These terms cover your use of this website and the service Blackwell Systems LLC provides to you. They are written to be read, not to be survived. If anything here is unclear, ask before you subscribe.

1. What these terms cover, and how you accept them

Blackwell Systems LLC is a California limited liability company. In these terms, we, us and Blackwell mean Blackwell Systems LLC. You means the business that subscribes.

There is nothing to sign. You accept these terms when you complete checkout and start your subscription, and that acceptance is recorded with your payment. These terms and the privacy policy are the whole agreement between us. The onboarding form you complete on day zero is an authorization you give us under these terms, not a second agreement, and if the two ever disagree these terms govern. Nothing said in a sales call changes them.

The service is for businesses. By subscribing you confirm that you are authorized to act for the business, that the business is in the United States, and that you are at least eighteen.

2. What the service is

Blackwell builds a website and the customer follow-up systems behind it for a local service business, then hosts them, maintains them, and runs them month to month. We build on software we license and operate. You get an account on it for as long as you subscribe.

3. What the monthly price includes

• a website designed and written for your business, with hosting, backups and security updates
• an online booking calendar with confirmations and reminders
• missed call text back, so a missed caller gets an automatic text from your number
• automated follow-up on new leads
• automated review requests after a job
• one inbox for calls, texts and form messages
• normal usage for a business your size
• small changes to your site and systems, up to about an hour of work a month, and in practice more when we have it

The build is included. There is no setup fee and no separate design charge. Larger additions outside this list, and change work past that hour, are quoted first and built only after you say yes. If your messaging or call volume goes far past what a business your size normally sends, we will talk to you about it before anything changes.

4. Price, billing and term

The price is $279 per month, charged in advance by card through Stripe. The first charge happens at checkout and starts your first month. After that you are charged on the same date each month until you cancel.

There is no term, no minimum and no contract length. Sales tax or similar charges are added where the law requires them.

We will not raise your price during your subscription without telling you in writing at least thirty days first. If you do not want the new price, cancel before it takes effect.

5. Cancelling

Email austin@blackwellsystems.co, or reply to any message from us, and say you want to cancel. No form, no phone call, no reason required, no notice period.

Cancellation takes effect at the end of the month you have already paid for. You are not charged again. We do not refund part of a month.

Here is what happens to your things:

• Your website stays up through the end of the paid period, then goes offline.
• Your domain is yours. If we registered or manage it for you, we transfer it or point it wherever you say, at no charge.
• We keep your content and your contacts for thirty days after your last paid day so you can get them. Ask and we will send you an export, including your contact list. We aim to have it to you inside five business days.
• After those thirty days we delete your content and contacts from our systems, with one exception we will not make: we keep the record of who agreed to be texted and who asked to stop. Deleting that list is how somebody gets texted after they said stop. It is kept and it is never used for anything else.
• Automated messaging stops when the service ends, so scheduled follow-ups do not go out.

The account we built for you runs on software we license, and that account does not transfer to you. Your content, your contacts and your domain do.

6. What we promise, and what we do not

We promise to build what is described in section 3, keep it running, answer you, and tell you the truth about what the systems are doing.

The systems are built to answer faster, follow up on leads that would otherwise go cold, and ask every customer for a review. What that produces depends on your market, your pricing, your capacity, and how you handle the calls it sends you. We do not promise a number of leads, customers, bookings or dollars, and we will not pretend to. Anyone who gives you a number like that is guessing.

We aim to keep your site and systems available all the time, and we do not guarantee uninterrupted service. Parts of it depend on other companies, including hosting providers and phone carriers.

7. Messages we send to your customers for you

This is the part most worth reading.

Text messages go out from your own business number, under your own carrier registration, in your business name. The registration is in your business name, the number is yours, and the messages go out in your name. We set the registration up with you and we operate it. You authorize us to send texts and emails to your customers on your behalf when you complete the onboarding form, and that authorization is part of these terms.

How we run it:

• Every message identifies your business by name.
• Every new conversation tells the recipient how to stop.
• STOP is honored automatically and immediately, and so are ordinary words like stop, end, quit, cancel, unsubscribe, opt out and revoke, in any capitalization. Federal rules allow up to ten business days to process an opt-out. We do not use that time.
• An opt-out applies to everything from your number, not just the message it answered.
• Sales messages go out between 8 a.m. and 8 p.m. in the recipient's local time, in every state. That is our own rule and it is tighter than the federal window, which runs to 9 p.m.
• Messages that answer something your customer just did go out when it happens, whatever the hour. A missed call at eleven at night gets its text back at eleven at night, because that is the entire point of it. The window above is about sales messages, not about answering your own customers.
• We do not send more than three sales messages to the same person about the same thing in any twenty four hours.
• We do not build or run cold outbound campaigns. We message your own customers and the people who contact you.

The emails work the same way. Every one says who it is from, carries a real postal address, and has a one-click unsubscribe that we honor. An unsubscribe from your emails is not the same as a text opt-out, and we keep them separate on purpose, so stopping one does not silently stop the other.

Carrier registration is reviewed by the phone carriers, not by us. Approval is normally quick, and we cannot guarantee it or control how long it takes. Carriers can also filter or block individual messages, and they are not liable for delayed or undelivered messages.

8. What you are responsible for in messaging

You are the sender of record. That means:

• Consent. You confirm that every person we message on your behalf has agreed to hear from you, or is an existing customer who gave you their number for that purpose, and that you can show how and when that happened. Keep your records. For automated marketing texts we hold you and ourselves to the strictest standard that applies: consent in writing, tied to the specific number, given knowingly, and never required as a condition of buying anything from you.
• No purchased or scraped lists. Do not upload a list you bought, rented, borrowed, shared, scraped from the internet, or got from another business. This is the fastest way to get a number blocked and the fastest way to create a legal problem for both of us. If we find one, we will remove it and tell you why.
• Accurate registration. The business name, address, tax ID, phone number and website you give us for carrier registration must be true and yours. Carriers see them.
• Honoring stops. If a customer tells you directly to stop texting them, tell us, or mark them in the inbox. We cannot honor what we never hear.
• Your content. You own and are responsible for what your messages say.

If a claim is brought against us because messages went to people who had not consented the way you told us they had, or because of content you gave us, you will cover our reasonable costs of dealing with it and any amount we have to pay. We will tell you about any such claim promptly and let you take part in handling it.

We can pause your messaging immediately if we see evidence of an uploaded purchased list, a pattern of complaints, or carrier action against your number. We will tell you the same day, and why.

9. Texts we send to you about your account

10. Review requests

Review requests go to every customer, the same way, in the same words. We do not screen out the ones we think will be unhappy, and we do not ask how someone feels before deciding whether to invite them to review. That practice is called gating and we do not do it.

Nobody is paid, discounted, entered in a drawing, or given anything else in exchange for a review. We do not write reviews for you, buy them, or post them. We do not remove or hide genuine ones.

When a review comes in at a low rating, you get told quickly and privately so you can call that customer and put it right. That alert happens after the review is already posted. It does not block, delay, or discourage anyone from posting publicly, and every customer keeps the same ability to review you as everyone else.

11. Who owns what

You own your business name, your logo, your photos, your written content, your domain, your customer list and contacts, and everything your customers submit through the systems we build. You keep all of it.

Blackwell owns what Blackwell made: our page designs, our templates, the automation and message sequences we wrote, and the words we wrote for you. The platform underneath is licensed from others and is neither yours nor ours to give away. We license our own work to you for use in your own business for as long as you subscribe. They do not transfer to you, and you do not resell them or rebuild them for someone else.

You give us permission to use your content to build and run your systems. If we want to show your site or your name as an example of our work, we ask you first.

12. Acceptable use

Use the service lawfully. Have the right to the content you give us. Do not use the systems to spam, deceive, defraud, harass or harm anyone.

You may not use the messaging systems for adult content, gambling, cannabis or other controlled substances, tobacco or vaping products, firearms, loans, debt relief, credit repair, or get rich schemes. Carriers restrict or block these categories and we do not build in them.

We can suspend service that breaks this section. We will tell you what we saw.

13. If a payment fails

Cards fail, and it is usually an expiration date. When a charge fails:

• We retry over the following two weeks.
• Your account is marked unpaid, and we email you and text you.
• Your website and your systems keep running while we sort it out. Nothing goes dark on day one.
• We call you.
• If we cannot reach you and the balance is still unpaid after thirty days, we pause the service, and we tell you the pause date before it happens.
• We never delete your website, your content or your contacts without written notice to you first, and you get at least thirty days from that notice to export everything.

Pay the balance and everything comes back on.

14. Limits on our liability

We will fix what breaks, and that is the core of what you are buying.

Beyond that, our total liability for all claims relating to the service is limited to the amount you paid us in the three months before the claim arose. Neither of us is liable to the other for indirect or consequential losses, including lost profits, lost business or lost data. We are not liable for outages at the hosting providers, phone carriers or other companies the service depends on, though we will work the problem with you.

The service is provided as described in these terms and we make no other warranties. Nothing in this section limits liability that cannot be limited under California law.

15. Suspending or ending service on our side

We can end this agreement with thirty days of notice to you, and we will keep your site running through that period. We can suspend or end it immediately if these terms are broken, if payment stays unpaid after the process in section 13, or if a carrier or a law requires us to. Either way you get the same export window described in section 5.

16. Changes to these terms

We can change these terms. When we do, the version number and the effective date at the top change, and the current version always lives at blackwellsystems.co/terms.

Every version also keeps its own permanent address, frozen and never edited again, so the exact page you accepted can always be produced. Version 1.0 is at blackwellsystems.co/terms-v1. Your acceptance at checkout records which version you accepted, and that version is the one that governs your subscription until a change takes effect under this section.

For any change that affects your price, your cancellation rights, your ownership of your content, or this section, we email you at least thirty days before it takes effect. For smaller changes, such as clearer wording or a new detail about how messaging works, we post the new version and note the date.

If you keep using the service after a change takes effect, that is your acceptance of it. If you do not want it, cancel before the effective date under section 5 and the old terms govern your final month.

17. Governing law, and where disputes are heard

These terms are governed by the laws of the State of California, without regard to its conflict of laws rules. Any dispute will be brought in the state or federal courts located in Los Angeles County, California, and both of us agree to that venue.

If any part of these terms is found unenforceable, the rest still applies. Neither of us waives a right by not enforcing it right away. You may not transfer this agreement without our written consent. We may transfer it if the business is sold, and we will tell you.

18. How to reach us

Blackwell Systems LLC
2108 N St, Ste N
Sacramento, CA 95816
austin@blackwellsystems.co
(615) 719-2107

Email is the fastest way to get us, and it reaches the owner.